About the Client

Discos El Popular is an online retailer specializing in vintage vinyl records and the culture of record collecting.

The Project

Open Sense Productions partnered with the brand to create content celebrating music culture, collecting, and the tactile experience of vinyl.

Our Role

The collaboration included a flagship AI-produced commercial and a live-action campaign featuring a well-known California DJ, blending emerging production techniques with authentic storytelling.

The Result

The campaign connected the brand with music enthusiasts and collectors through a shared love of discovery, sound, and record culture.