After 12 years without dedicated creative direction, Heart to Heart Senior Care Services brought Open Sense in to lead a complete brand transformation. The project included a new commercial, website and mobile experience, and supporting marketing materials. Oliver Mann and his team developed a cohesive visual direction that was elegant, colorful, friendly, and contemporary while maintaining the trust and compassion essential to senior care. Since launching, the new creative direction has contributed to measurable business growth and increased interest from families and professional referral partners.